The Truth About AI Copywriting (And How to Use Both)
There’s a debate happening right now in the marketing world:
Can AI really replace human copywriters?
Some people say yes, AI is faster and cheaper.
Others say no, humans will always write better copy because they understand emotion and nuance.
So who’s right?
Today I’m going to settle this debate once and for all by showing you:
- The strengths and weaknesses of both AI and human copywriters
- How to use them together to get the best possible results
What AI Does Well
1. Speed
AI is incredibly fast.
A human copywriter might take days or even weeks to write a sales page.
AI can do it in minutes.
If you need to generate:
- Multiple versions of an ad
- Different headlines
- Email variations
AI can produce dozens of options instantly.
That speed is a massive advantage, especially if you’re testing different approaches or working on tight deadlines.
2. Following Frameworks
AI is great at following structures.
If you tell AI to write copy using:
- Problem-Agitate-Solution framework
- AIDA model (Attention, Interest, Desire, Action)
- Before-After-Bridge structure
It will do it perfectly.
It knows the structure, understands the flow, and can organize information logically.
That makes it ideal for creating first drafts or outlines you can build on.
3. Cost
AI is cheap.
Most AI tools are free or cost a fraction of what you’d pay a professional copywriter.
Human copywriter: $5,000+ for a sales page
AI: $0-$20/month
For beginners or people on a tight budget, that’s a game changer.
What AI Struggles With
1. Emotional Depth
The biggest weakness is that AI lacks true creativity and emotional depth.
AI can mimic emotion, but it doesn’t feel it.
It doesn’t have:
- Personal experiences
- Stories to draw from
- Understanding of subtle cultural references
- Natural tone shifts that make copy feel authentic
If you rely entirely on AI, your copy can feel:
❌ Generic
❌ Formulaic
❌ Robotic
2. Originality
AI is trained on existing content, so it tends to produce copy that sounds like everything else out there.
If you want something:
- Truly unique
- Bold
- Boundary-pushing
AI might not give you that without heavy editing.
What Human Copywriters Do Well
1. Emotional Connection
The biggest strength of a human copywriter is their ability to connect emotionally.
A great copywriter doesn’t just write words. They:
✅ Tell stories
✅ Understand psychology
✅ Tap into desires, fears, and dreams
✅ Make it feel personal and genuine
That emotional connection is what turns a good sales page into a great one.
2. Brand Voice
If your brand has a specific:
- Personality
- Tone
- Style
A skilled copywriter can match it perfectly.
AI can try, but it often needs a lot of guidance and editing to get there.
3. Strategic Thinking
Copywriting isn’t just about writing.
It’s about understanding:
- The market
- The competition
- The customer journey
- Overall business goals
A human copywriter brings that strategic perspective.
They can suggest not just what to say, but when and how to say it.
What Human Copywriters Struggle With
1. Cost
Human copywriters are expensive.
Professional rates:
- $2,000-$15,000 for a sales page
- $500-$2,000 for email sequences
- $100-$500 per blog post
That’s out of reach for a lot of people, especially beginners.
2. Speed
Even the fastest copywriters need time to:
- Research
- Write
- Revise
- Polish
If you’re on a tight deadline, waiting for a human to finish might not be practical.
The Real Answer: It’s Not AI vs Human
AI versus human copywriters isn’t an either-or question.
It’s about knowing:
- When to use each one
- How to combine them for the best results
How to Use Both for Maximum Results
My Process:
Step 1: Start With AI for Structure and First Draft
I give AI a detailed prompt that includes:
- My target audience
- The problem I’m solving
- The framework I want to use
- The tone I’m going for
AI generates a solid first draft in minutes.
That draft gives me a starting point, a skeleton to work from.
Step 2: Step In as the Human to Refine and Elevate
Then I:
✅ Add my own stories
✅ Inject my unique voice
✅ Add emotional touches AI can’t provide
✅ Adjust the tone to match my brand
✅ Remove anything generic or formulaic
✅ Make every sentence feel intentional and authentic
The result?
Copy that has the speed and structure of AI with the emotion and creativity of a human.
It’s the best of both worlds.
Another Strategy: Use AI for Volume, Humans for High-Stakes
If you have the budget:
✅ Hire a human copywriter for big, high-stakes projects:
- Main sales page
- Core marketing materials
- Brand messaging
✅ Use AI for everything else:
- Blog posts
- Social media updates
- Email sequences
- Ad variations
AI can handle those quickly and efficiently, freeing up your time and budget for the things that really matter.
How Professional Copywriters Use AI
Even professional copywriters use AI to:
- Brainstorm ideas
- Generate outlines
- Overcome writer’s block
- Test different angles
AI isn’t replacing them. It’s making them better.
The Bottom Line
AI is not better than human copywriters.
Humans are not better than AI.
They’re different tools with different strengths.
The smartest marketers use both:
- Let AI handle the speed and structure
- Bring in human creativity and emotion to make the copy truly great
If You’re Just Starting Out
If you don’t have the budget for a copywriter, AI is an incredible tool that lets you compete with people who have much bigger budgets.
But don’t stop there:
✅ Learn how to refine AI-generated copy
✅ Add your personality
✅ Make it yours
That’s how you win.
Ready to Master This Combination?
Want to see exactly how I combine AI and human creativity to write sales copy that converts?
I’ve put together a complete training that shows you:
✅ The entire process from start to finish
✅ Live examples
✅ My exact prompts
✅ How to create copy that feels authentic and sells
👉 Click here to watch the free training now
The future of copywriting isn’t AI replacing humans.
It’s AI and humans working together to create something better than either could do alone.
