List Building

Everywhere you look, you see them — entrepreneurs building businesses out of spare parts.A headline style from one course. A sales script from another. A “winning” funnel borrowed from a…

Dr. Frankenstein had the right ambition — he wanted to create life.But he made one fatal mistake:He believed life could be engineered, not expressed. Marketers today are guilty of the…

Picture this: you’ve spent hours writing the perfect email.You’ve borrowed a headline from a top marketer, a body paragraph from a swipe file, and sprinkled in a few “human-sounding” lines…

Dr. Frankenstein didn’t set out to create a monster.He wanted to create life. But somewhere between the lab tables and lightning bolts, the experiment went too far — and the…