How to Repurpose One Blog Post Into 30 Pieces of Content
You spend hours writing one blog post, publish it, and then… nothing.
You move on to the next piece of content, starting from scratch all over again.
Meanwhile, you’re burning out trying to show up consistently across multiple platforms, wondering how other creators seem to be everywhere without working 24/7.
Here’s their secret: They’re not creating 30 pieces of content. They’re creating one piece 30 different ways.
Let me show you the exact repurposing system that cut my content creation time in half while increasing my reach.
Why Repurposing Is a Game-Changer
Every platform has a different audience:
- Some people love reading blogs
- Others prefer watching videos
- Some scroll Instagram
- Others live on LinkedIn
If you only publish your content in one place, you’re missing huge segments of your potential audience.
But creating unique content for every platform is impossible unless you have a full team. The solution? Create once, distribute everywhere in different formats.
The Foundation: Start With a Pillar Blog Post
Everything flows from one comprehensive blog post (1,000-1,500 words) covering a specific topic in depth.
This is your pillar content—the source material for everything else.
Once it’s written, you can extract at least 30 different pieces of content from it.
10 Ways to Repurpose One Blog Post
1. Extract 10 Key Points → Social Media Posts
Every good blog post has multiple valuable insights. Take each one and write a short post for:
- Twitter/X
- Threads
Result: 10 pieces of content
2. Record the Introduction → Video Shorts
Record yourself reading the intro or conclusion of your blog post (under 60 seconds).
Post on:
- YouTube Shorts
- TikTok
- Instagram Reels
Result: 1-3 more pieces (depending on platforms)
3. Break Into Sections → Email Sequence
If your blog post has 5 main sections, that’s 5 emails for your sequence.
Send one per day over a week. Each email:
- Dives into one specific point
- Links back to the full blog post
- Encourages deeper engagement
Result: 5+ emails
4. Create Quote Graphics
Identify your best one-liners or quotes from the post. Create branded quote graphics using Canva.
Post on:
A good blog post usually has 3-5 quotable lines.
Result: 3-5 graphics
5. Turn Into Carousel Posts
If your blog post is a step-by-step guide, create a carousel post for Instagram or LinkedIn.
Each slide covers one step. Carousels are:
- Easy to consume
- Highly shareable
- Great for engagement
Result: 1-2 carousel posts
6. Extract Statistics → Infographics
Pull out any data points, statistics, or research mentioned in your post. Turn them into infographics using Canva or Venngage.
Infographics are highly shareable and drive traffic back to your site.
Result: 2-4 infographics
7. Each Subheading → Short Video
Take each subheading from your blog post and answer it in a separate 30-60 second video.
If your post has 6 subheadings, that’s 6 TikToks or Reels.
Result: 5-10 short videos
8. Compile Into a PDF Lead Magnet
Turn the main tips or lessons into a downloadable PDF checklist or cheat sheet.
This becomes a lead magnet—people exchange their email for the PDF.
Result: 1 lead magnet + list growth
9. Convert to Audio Content
Turn your blog post into a podcast episode or audio snippet. You can:
- Read the post out loud
- Expand on it conversationally
- Upload to podcast platforms
- Use as audio for videos
Result: 1 podcast episode
10. Update and Republish
Six months later, update the post with new information and republish it. Or create a “Part 2” going deeper into one section.
Result: Evergreen content that keeps giving
Real Example From My Business
I wrote a 1,200-word blog post about email subject lines with 5 main tips, examples, and statistics.
From that one post, I created:
- 15 tweets (each highlighting one tip or example)
- 1 TikTok video (45-second intro)
- 5 email newsletters (one tip per email)
- 3 quote graphics (best lines from the post)
- 1 LinkedIn carousel (breaking down the 5 tips)
- 1 infographic (subject line statistics)
- 5 Instagram Reels (one per tip)
- 1 PDF checklist (“Email Subject Line Cheat Sheet”)
Total: 31 pieces of content from ONE blog post
That’s a full month of content—and every piece drove traffic back to the original post where I could monetize with affiliate links, email signups, and product offers.
How to Make This Efficient
Batch Your Work
Don’t try to repurpose everything immediately. After publishing your blog post, schedule 2 hours to create all the derivative content at once:
- Create all graphics
- Record all videos
- Write all social posts
- Schedule them using Buffer, Hootsuite, or Later
Use AI Tools
Tools like ChatGPT can help you:
- Pull out key points
- Rewrite sections for different platforms
- Brainstorm additional angles
Just make sure you edit everything to keep your voice consistent.
Common Mistake to Avoid
Don’t just copy and paste the exact same content to every platform.
Repurposing ≠ Duplicating
It means adapting. A Twitter thread has a different tone than a LinkedIn post. A TikTok video has different pacing than a blog post.
Adapt the core message to fit the platform and audience.
Your Action Plan
- Pick your best-performing blog post from the last 6 months
- This week, repurpose it into at least 10 pieces using the methods above
- Track which formats get the most engagement
- Double down on what works for your audience
- Make this a habit for every future blog post
The Bottom Line
Content repurposing is how you stay consistent without burning out.
You’re not creating 30 things from scratch. You’re creating one thing really well and then slicing it up for different audiences and platforms.
Work smarter, not harder.
Your time is valuable. Stop wasting it reinventing the wheel every single day.
One blog post. 30 pieces of content. One month of consistency.
That’s the power of strategic repurposing.
Want to master content repurposing? Subscribe to my newsletter for my complete content repurposing checklist, platform-specific templates, and batching workflows that save you 10+ hours per week!
How do you repurpose your content? Share your best tip in the comments!
