The “Soap Opera Sequence” for Email Storytelling
The "Soap Opera Sequence" for Email Storytelling Your email sequences are losing readers after email two or three. By email four, your open rates have dropped from 35% to 15%.…
Posted inEmail Marketing Online Marketing
Why Sending Daily Emails Won’t Hurt Your List (And Might Help)
Why Sending Daily Emails Won't Hurt Your List (And Might Help) I'm about to tell you something that goes against everything you've probably heard about email marketing: Sending daily emails…
Posted inEmail Marketing Online Marketing
Why Your First 100 Email Subscribers Are Worth More Than Your Next 1,000
I'm about to tell you something that might sound completely backwards: Your first 100 email subscribers are genuinely worth more than your next 1,000. I know what you're thinking. "Bob,…
How to Write Email Subject Lines That Get 40%+ Open Rates (My Proven Formula)
Let me ask you a brutally honest question: What's your email open rate? If you're hovering around 20%, you're average. But "average" means 80% of your subscribers aren't even seeing…