Dr. Frankenstein didn’t set out to create a monster.
He wanted to create life.
But somewhere between the lab tables and lightning bolts, the experiment went too far — and the result was something that looked human but wasn’t alive.
Modern marketers are making the same mistake.
We’ve become obsessed with automation, templates, and “done-for-you” systems — and in the process, we’ve stitched together a brand that looks alive… but doesn’t feel alive.
The Rise of the Digital Monster
Scroll through your inbox and you’ll see it:
Emails that sound eerily similar, blog posts that blend together, “personal” stories that feel pre-fabricated.
That’s the modern version of Frankenstein’s monster — stitched together from copy templates, overused AI prompts, and pieces of other marketers’ ideas.
They may look polished.
They may even convert short-term.
But over time, your audience senses the disconnect.
Because what’s missing is the one thing you can’t automate — you.
The Personality Problem
Marketers used to stand out because their voice was distinct.
You could tell who wrote something by the rhythm of their sentences or the quirks in their humor.
Now? Everyone’s writing from the same set of swipes and “AI-enhanced” phrasing.
We’ve accidentally automated personality out of our own message.
That’s why The Authenticity Engine is such a breath of fresh air — it’s not about creating content faster.
It’s about helping you sound like yourself again.
⚙️ Your brand shouldn’t sound like it came off an assembly line.
See how The Authenticity Engine helps you rediscover your unique voice and write emails that actually connect →
Visit The Authenticity Engine
The Curse of Over-Optimization
There’s a fine line between optimizing and over-engineering.
Optimization says: “Let’s make this better.”
Over-engineering says: “Let’s make this perfect.”
But perfection kills personality.
People don’t trust flawless — they trust real.
A small typo, a laugh in your writing, a human moment — those are the things your readers remember.
The Human Reanimation Process
Here’s how to reanimate your marketing:
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Start with Story, Not Structure.
Don’t lead with frameworks — lead with something you’ve lived. -
Inject Emotion.
What did that story make you feel? Surprise, frustration, humor, hope? Build around that emotion. -
End with Empathy.
Don’t sell the product — sell the outcome that makes your reader’s life better.
When you do this, you’re not “crafting copy.” You’re communicating like a human again.
That’s the spirit behind The Authenticity Engine.
The Real Lesson of Frankenstein
The story of Frankenstein isn’t about horror. It’s about arrogance.
We tried to outsmart nature — and lost touch with what makes life meaningful.
In marketing, we’ve done the same thing.
But it’s not too late to bring your message back to life.
Your subscribers don’t need another AI-generated sequence or copy-paste funnel.
They need to hear your heartbeat in your words.
And that’s exactly what The Authenticity Engine gives you:
A way to write emails that sound natural, alive, and unmistakably you.
💡 Reclaim your voice. Resurrect your message.
See how The Authenticity Engine helps creators and coaches turn cold copy into warm conversation →
Discover it here.
