A Step-by-Step Breakdown of My Entire Process
What if I told you that I created a complete digital product that sold for $2,000 using nothing but free AI tools?
No expensive software. No design team. No copywriters.
Just me, my laptop, and AI.
Today I’m going to walk you through exactly how I did it, step by step, so you can do the same thing.
Let Me Be Clear: This Was a REAL $2K Product
When I say I created a $2,000 product, I’m not talking about some cheap ebook that I randomly priced high.
I’m talking about a comprehensive training program with:
- Multiple modules
- Professional-looking materials
- Sales pages
- Email sequences
- Everything else you need to actually sell at that price point
And people bought it because the value was there.
The 7-Step Process to Create a High-Ticket Product With Free Tools
Step 1: Choose the Right Product Type
Not every product can command a $2,000 price tag, so you need to choose wisely.
The best high-ticket products:
✅ Solve expensive problems
✅ Help people make money
✅ Save people significant time
✅ Provide transformation and results
Think about it: If someone is struggling with something that’s costing them thousands of dollars in lost revenue or wasted time, paying $2,000 to fix that problem is a no-brainer.
My Product:
I created a course teaching business owners how to automate their customer onboarding process using AI.
Why this worked:
- Poor onboarding costs businesses money
- It leads to confused customers
- Higher churn rates
- More support tickets
By solving this problem, I could justify a premium price.
Step 2: Use ChatGPT to Build the Course Structure
I started by asking ChatGPT to help me create a detailed course outline.
What I told ChatGPT:
- Who the course was for
- What problem it solved
- What outcome students should achieve
Within minutes, I had a complete outline with:
- 8 modules
- Each containing 4-5 lessons
But I didn’t stop there.
I then asked ChatGPT to help me write the actual lesson content.
For each lesson, I:
- Provided context about what I wanted to teach
- Shared examples from my own experience
- Let ChatGPT organize everything into a clear, logical format
The result?
Hours of high-quality training content created in just a few days.
Step 3: Design All Materials Using Canva (Free)
You might be thinking: “I’m not a designer. How am I supposed to make this look professional?”
That’s where Canva comes in.
Canva is a free design tool that makes it incredibly easy to create professional-looking graphics, even with zero design experience.
What I created in Canva:
- Course slides
- Workbooks
- Checklists
- Templates
- Social media graphics
How long did it take?
About 3 hours total to design everything, and it looked just as good as if I had hired a designer.
Pro Tip: Canva has thousands of free templates you can customize. You don’t start from scratch.
Step 4: Write the Sales Page With ChatGPT
A $2,000 product needs a strong sales page.
You can’t just throw up a few paragraphs and expect people to buy.
I needed:
- Compelling headlines
- Persuasive copy
- Social proof
- Testimonials
- Clear call to action
I used ChatGPT to write the entire sales page.
What I gave ChatGPT:
- Details about my target audience
- The problem they were facing
- The transformation my course provided
- The unique benefits of my approach
ChatGPT generated a long-form sales page using a proven framework, and then I edited it to match my voice and add personal stories.
Time invested: About 2 hours
Result: A sales page that converted at over 10%
That means 1 out of every 10 people who visited my page bought the course. That’s exceptional.
Step 5: Create the Email Launch Sequence With ChatGPT
To promote the course, I needed a series of emails that would:
- Build excitement
- Educate my audience
- Drive them to the sales page
I asked ChatGPT to create a 7-day email sequence.
The Sequence:
- Day 1: Introduced the problem
- Day 2: Shared a story
- Day 3: Provided a quick win
- Day 4: Presented the solution
- Day 5: Addressed objections
- Day 6: Added urgency with a limited-time bonus
- Day 7: Final call to action
ChatGPT wrote all 7 emails in about 20 minutes, and I just tweaked them to add my personal touch.
Step 6: Record Video Lessons With Free Screen Recording Software
For the actual course content, I used a combination of:
- Slide presentations
- Screen recordings
Tool I used: OBS Studio (completely free)
What I did:
- Recorded my screen as I walked through each lesson
- I didn’t even need to show my face
- Just recorded my voice explaining the concepts while showing slides and demonstrations
The quality?
More than good enough for a premium course.
Here’s the truth: People don’t pay $2,000 for Hollywood-level production. They pay for results.
As long as your content is:
✅ Clear
✅ Valuable
✅ Actionable
The production quality doesn’t need to be perfect.
Step 7: Host Everything on a Free Platform
I used Teachable, which has a free plan that lets you host unlimited courses.
What I did:
- Uploaded all my videos, PDFs, and materials
- Organized everything into modules
- Set up the enrollment process
Within a day, my course was live and ready to sell.
Let Me Recap: The Free Tools I Used
| Task | Tool Used | Cost |
| Course content & sales copy | ChatGPT | Free |
| Visual design (slides, workbooks) | Canva | Free |
| Video recording | OBS Studio | Free |
| Course hosting | Teachable | Free |
The only thing I paid for was my time and effort.
The result?
A professional, high-value course that I sold for $2,000.
This Isn’t a One-Time Thing
Once you know this process, you can repeat it.
You can:
- Create multiple high-ticket products
- Build an entire product line
- Scale your income without needing a big budget
The barrier to entry for creating premium digital products has never been lower.
You don’t need:
❌ A team
❌ Expensive tools
❌ A big budget
You just need:
✅ Knowledge
✅ A system
✅ The willingness to take action
Ready to Create Your Own High-Ticket Product?
If you want to see a detailed walkthrough of this entire process, including:
- The exact prompts I used in ChatGPT
- The Canva templates I recommend
- How to structure your high-ticket offer
- How to price and position premium products
- How to launch and get your first sales
I’ve put together a complete free training that shows you everything.
👉 Click here to watch the training now
The tools are free. The process is proven.
The only question is: Are you ready to create your own high-ticket product?
