Cold email gets a bad rap, it really does. The truth is, plenty of people make their living on cold email alone, and over the next few posts, we are going to be getting into some cold email strategy.
Today, though, I want to start things off by really defining what I am talking about when I say “cold email.”
DAY 9 TASK: LEARN ABOUT COLD EMAIL
Cold Email – any email sent to a potential client that doesn’t have an existing connection to you.
If you were to send someone you’ve never had any contact with before an email you found through a publicly available email address, that’s a cold email.
If you were to email someone you’ve never met, asking for feedback on a YouTube video, that’s a cold email, too.
The first problem with doing cold email is that many people go about it the wrong way. That’s why we didn’t start with it in this newsletter.
Another problem is unrealistic expectations. We’ll get to that later on, but first, let’s talk about doing it the wrong way vs. the right way.
By including the following in your email, you will raise your chances of success with cold emails:
1. Your actual name (not some fake name)
2. A conversation starter
3. Some degree of personalized content
4. A specific request
5. Your contact info
Sending a cold email should feel like a personal conversation. It’s like a cold call, but less intrusive. Your goal with cold email is to get them on your warm organic list, not to sell them anything.
Cold email is not spam. Think about this:
- Spam uses fake names all the time.
- Spam is not big on including contact information.
- Spam is very generic in nature as though meant for thousands of people.
- Spam is done for commercial intent 99 percent of the time
Let that last one sink in. Spam isn’t meant to start a conversation, it’s looking for a direct purchase, so very commercially motivated. These types of emails get filtered by email service providers routinely.
We’re not going to be sending spam. This is just like a cold call, but in email.
With cold emails, ideally you want to:
- Not to be going for the direct sale
- Address the person you are emailing by name
- Have a specific and relevant request
- Be transparent about how you got their email
In our next post, we’ll be getting into how to get some of these cold leads, but for now, consider the things we talked about in this message, and get prepared to reach out to strangers!
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Just take action.
