DAY 11 TASK: GMASS AND MORE COLD LEADS
If you go to Gmass(dot)co, you will find a pretty amazing Google Chrome extension. It’s called Gmass, and essentially it will work with your free Gmail account to (in their own words)…
“turn your regular Gmail or G Suite account into a powerful mass and cold email platform. When you send mass or cold email campaigns from Gmail, you send emails through the world’s best servers in terms of deliverability. Prepare for the highest open rates you’ve ever seen from a mass email service. Mass and cold email features include open tracking, click tracking, mail merge personalization, scheduling, and more.”
Although Gmass is truly a paid service, it has a free version. You can use this free version to email up to 50 cold emails a day, just by sending one message.
I won’t go into how to use Gmass here, as there are plenty of tutorials on YouTube to help you with specifics, but suffice it to say, it makes it fairly easy to build lists of cold leads and mass email them with a single message.
Remember, though, the goal is to get them on your warm organic list.
Now, how to acquire some more cold leads for free:
First tactic – Uplead Alternatives: There are other sites out there just like Uplead where you can get some free cold leads. Just simply do a Google search for “Uplead alternatives.” Most of them have free trials that do not require a credit card to try out. Again, put these leads on your Gmass account, and work to get them to your warm organic list.
Second Tactic – MLGS: MLGS stands for My Lead Gen Secret, and you can find it at myleadgensecret(dot)com. This one is not free. There is currently a set up fee of $30 plus $30 a month. So, initially you will pay $60 and then only $30 for every month after that. For that you will be given 100 drip fed “Business Opportunity” email subscribers every 24 hours.
You can email these leads directly on the platform and pitch your free thing to put them onto your warm organic list. After that first month, you will have roughly 3,000 leads. If you don’t want to keep up the $30 a month subscription, you can download your leads as a CSV file and cancel the subscription.
Then you can simply email those subscribers from Gmass at 50 subscribers a day.
Third Tactic – Safelists: A safelist is a group of email users that have agreed to add their email address to a mailing list and use that list to send their promotional emails. It is a closed group where people send emails to each other.
If you head over to getrichwithjerry(dot)com, you are not only going to find a lot of great information about safelists, but also you are going to find up-to-date safelists that are actually working well right now.
The thing about using safelists is this — make sure to have a different email address that you use to sign up for these safelists. Make this one a special email that is just for safelists.
For your free email ads that go out to the safelists, pitch your free opt-in. Just like everything else with cold emails and cold advertising, your goal is to get people onto your warm organic list.
Fourth Tactic – LeadFeeder: Lead Feeder is a cloud based software that allows you to gather emails and contact information from everyone who visits your website. This can be pretty powerful if you have people visiting your opt-in page but they decide not to sign up. It gives you the power of follow-up.
This is a paid software, BUT you can actually sign up for a 7 day trial. This is a tactic that you want to use once you have some of the things I talked about earlier already working for you.
Obviously, if you try to use this first before anyone is visiting your site, it’s not going to do much for you.
Fifth Tactic – LinkedIn: Linkedin(dot)com is often overlooked, but it’s the 21st most popular website in the world with over a billion people visiting a month. If you build a Linkedin profile and join a few groups in your niche, you can start to network with people in your space fairly quickly.
Unlike Facebook, many people on Linkedin have their contact email readily available on their profile under “Contact Info.” This creates a great opportunity to start manually finding people with like-minded interests who might be interested in your newsletter.
LinkedIn actually has a tool called the LinkedIn Sales Navigator that will speed up this process greatly; however, it is not a free tool. You can sign up for a free 30-day trial, but you’ll have to remember to cancel before it is over.
All right, that’s 5 more ways to go out there and get some cold leads. Again, these aren’t the highest quality leads, and this is far from all the ways to get them…but this is a great start, and cold leads definitely have their place in your list building strategy.
In our next post, we’ll be diving into buyer leads. For now, though, unpack some of these tactics, and see if you can get a few more cold leads.
Before you go, click here to check out this platform I’ve been using that will help you build your list and establish your brand. Definitely worth checking out.
Just take action.
