So in our last post, I was talking to you about the 3 things that you will need to get started with this challenge. They are a name for your business or project, an autoresponder, and a website.
If you are reading this blog post and you don’t have those 3 things, go back and get them together before proceeding.
Now, today is all about lead education. I’m going to be showing you how to get some leads on your list and put you in a position to make money with that list.
To do that, though, you need to understand what you are looking at.
You see, email leads are not created equal, and for all intents and purposes, there are 3 main types. Let’s learn what they are…
DAY 2 TASK: GET EDUCATED ON LEAD TYPES
Type One) The buyer lead – This is a person who is on your email list because they bought something from you. This is the most responsive kind of email lead, and the kind that will be the most receptive to immediate sales pitches. They are the most valuable kind of lead you can have.
Type Two) Warm Organic – This type of lead hasn’t bought anything from you yet, but they have been exposed to your marketing or your content before they ended up on your list. For this reason, they are a little more receptive to your emails and your offers.
They aren’t as eager to buy as your customer (buyer) leads, but they know who you are, and you have developed a little more rapport with them than just a stranger.
An example of this kind of lead would be someone who was exposed to you through YouTube or some other form of social media, found their way to your free offer (more on that later), and joined your mailing list.
Type Three) Cold – Cold leads are people who don’t know you at all. They have no trust or rapport with you. They very well could see your emails as a nuisance in their inbox, and they will require more work to build rapport with them. Many email marketers call this “warming up the leads.”
These leads are the least valuable, but it’s important that you understand why.
The reason they are the least valuable is because they will require the most time and effort, and it’s a two way street when it comes to not knowing. They might not know you, but you don’t know them either.
Depending on how you acquired the leads, they could be completely wrong for your list. However, cold leads still have an important part to play. Less value does not mean NO value. It just means a little more work is required.
Throughout this 14 day challenge, I’ll be showing you how to build 3 lists. One list for each style of lead, respectively.
We will be building a list for warm organic traffic. Then we will move into cold list building and finally towards the end of this challenge, I’ll show you how to build your buyers list.
Next, we are going to get started with the foundation of list building though…
Warm Organic.
That’s enough for today. For now, familiarize yourself with these 3 styles of email leads, and I’ll see you in the next post.
Before you go, click here to check out this platform I’ve been using that will help you build your list and establish your brand. Definitely worth checking out.
Just take action.
