I sure hope not since I’m doing it right now, but a quick search on Google will answer this one for you:
“Is blogging dead in 2023? No, blogging is not dead in 2023 and will stay relevant for some time. Blogs are powerful, and it is the 5th most reliable source of information on the internet. Readers trust what they read in blog posts.”
Now, I’m not saying you can always trust what Google has to say; in fact, I think sometimes Google is full of crap, but in this case, it’s true. Blogging is still a trusted source of information for people.
So now we are going to put your website to more use. We are going to start a blog on that site.
DAY 7 TASK: Fire up the blog
A couple things we need before we start the blog posting.
First, we need an “About me” page. This one is easy. Essentially, you want to tell the simple story of why you decided to start this business. Who are you trying to help and with what?
Also, be sure to put a link to your opt-in on this page. Just let them know that if they are looking for (whatever the problem your opt-in solves), then click here!
Another thing you can put on your “About me” page is your support email.
Now that you have that page done, we need some legal pages. Here are the ones you want to make sure you have:
- Copyright Notice
- Earnings Disclaimer
- Privacy Policy
- Terms and Conditions
- Website Disclaimer
There are a lot of ways you can get these pages. If you want to go the free method, you can do a quick Google search for the kind of page you are looking for followed by the word “examples,” and it will give you many results for that style of page.
You can then modify the example to fit your needs, copy it, and recreate it on your page.
That is the free and fairly simple way. There are also lots of softwares, plugins, and services that can create these legal pages for you. It’s up to you how you get them done, but make sure you get them done.
After that, you are ready to start the blog.
The way you start the blog on your website is going to be a little different depending on where your website is (meaning the process will be different on a free Wix site vs. a self hosted WordPress site.) However, there are simple video tutorials on YouTube about how to start a blog pretty much wherever you have a website.
Once you have the blog installed and you are ready, what I want you to do is take those adapted emails that you posted on Medium, and go ahead and post them on your website as blog posts.
Make sure you include those pitches with links to your opt-in page.
Now you should have these pages on your website:
- Opt-in page for free asset
- Bridge page for free asset
- About me Page
- Copyright Notice
- Earnings Disclaimer
- Privacy Policy
- Terms and Conditions
- Website Disclaimer
- Blog post 1
- Blog post 2
- Blog Post 3
- Blog Post 4
- Blog Post 5
That’s 13 pages so far.
Now, every week when you send out an email to your list, you can adapt it for Medium and repost that on your very own blog. This also will circulate more organic traffic to your list but not just people stumbling off of Google…
…do you remember back when you created that free cheat sheet? One of the things I had you do was put a copyright notice in your footer. That was a clickable link to your website.
So some people as they consume your cheat sheet will circulate back to your website from your cheat sheet. Also, if they happen to share it with others, you’ll get some traffic from that as well.
Okay… now things are starting to get interesting. Methods to madness, so to speak.
I have one more post to talk with you about warm organic list building, and then we’ll move on to cold lists. Many times, people get frustrated with how slowly warm organic traffic can come together…
…the fact is, though, building trust and rapport with people takes time in real life, and we shouldn’t expect that not to be the case online as well. Your investment of time and energy will pay off with these leads.
Take action on these strategies, and I’ll see you tomorrow for our next task in this challenge!
Before you go, click here to check out this platform I’ve been using that will help you build your list and establish your brand. Definitely worth checking out.
Just take action.
