As of right now, you are set up to start getting some people on your warm organic subscriber list. I’m going to give you 3 simple strategies right here in this post, but before I do, I want you to commit to something.
Be sure to send an email out to your list at least once a week. It’s not hard, and it doesn’t have to be long. But once a week you want to send out some kind of entertaining/value-driven email to your list.
We aren’t going to go too deep into email marketing here, but just keep in mind the simple rule — no matter what you talk about in that email, make sure it circles back around to your niche and to your market. No matter how much it might sound like you are talking about yourself, remember, it’s always about them.
So make sure there is always a lesson in there or a takeaway for them in your emails. All right, that being said, let’s get into 3 strategies for putting people on your warm organic list…
DAY 6 TASK: Get the warm organic leads flowing
Strategy One) Manual Outreach – The first thing I want you to do is reach out to any friends or family you have who you think might be interested in the subject of your newsletter.
Let them know that you are starting a brand new newsletter in your niche, and you plan to put out an email a week. Ask them for permission to add their email to your list.
Repeat this process with all your social media accounts. Any social media friends who you think might be interested, reach out to them and ask. The worst thing they can do is say no, and often these are really easy and really STRONG leads to get.
These leads already know you, so they tend to be more willing to open your emails. It makes for a really nice strong foundation to start your list.
Next, ask them if they know anyone else who might be interested in your subject who you could reach out to about joining your newsletter. Again, the worst they can say is no.
Many people can get their first 10 or 20 people in just this way. Heck maybe more if you know a lot of people.
Take action on this before you move on to my 2nd strategy. Don’t discount this because it makes you uncomfortable or it’s embarrassing. To get to where you want to go, you’ll have to step outside of your comfort zone.
You need those strong leads to build a nice foundation for your list.
Strategy Two) The Facebook Groups – The next thing I want you to do is head over to Facebook and join 5 Facebook groups in your niche. You want these groups to be active, and you want them to have at least a thousand members.
SIDE NOTE: If you are out there and you are reading this saying to yourself, “I don’t like Facebook, and I don’t want to do that. Listen, Facebook is the 3rd most popular website in the world, only behind Google and YouTube. Your target market is 100% absolutely represented there. You want to be there. So take one for the team, and get over there and join 5 Facebook groups.
Okay, now that you have joined those groups, I want you to give them all 5 minutes of your time a day. Make the rounds. That’s 25 minutes devoted to Facebook.
During that 5 minutes, all you need to do is be a part of the scene there. Like posts, comment on interesting conversations. Ask questions.
When you have a positive interaction with someone, be sure to friend request him/her. Doing this will actually start to build a friend network around you of future customers. Don’t friend request more than 10 or 15 people a day. This is a slow, organic process.
After a week of doing this, post in all 5 groups a message that says something like:
“Hey guys, is anyone struggling with [the problem your cheat sheet solves]? If so, just comment yes to this post. I think I have something totally free that might help… “
When people respond to you on that message, that is when you reach out to them privately by direct message and give them a link to your opt-in page.
Be sure to friend request them, and let them know to feel free to reach out to you if they have any questions for you.
Repeat the process every week or so, changing the message up slightly. As you add more friends in your niche, you can start posting your message to your Facebook profile as well for more results.
This is a surprisingly effective method and can easily get you up to 50 subscribers and beyond.
Strategy Three) Medium Syndication – The last 2 strategies I gave you are active strategies that require “action” to work. If you stop taking action, they pretty much dry up.
Now, we are going to cover something that is a little less “immediate gratification” and a little more passive, slow build. I want you to head over to Medium(dot)com and start an account.
Medium is a simple blogging platform where you can post articles. It’s currently getting 163 million visitors a month.
The great thing about it is that the readers can only read 3 articles per month for free there, so many of the readers are paying customers.
Another great thing about Medium is that once you have 100 followers, you can apply to join their partner program and then start actually getting some rev share for your content on the platform.
So what you want to do with Medium is simple. Take those 5 emails that you wrote for your autoresponder sequence, and I want you to adapt them slightly to make them look like blog posts instead of emails.
With that first welcome email, what you do is invite them to join your newsletter and drop a link to your opt-in instead of a link to the actual cheat sheet.
At the end of every article, I want you to add a simple paragraph that pitches your newsletter:
Hey, if you found this article interesting and helpful, be sure to check out my free weekly newsletter and grab your cheat sheet about [whatever your cheat sheet is about] HERE. [insert link to your opt-in here]
Now…every single week, when you send out a new email to your list, just adapt it and put it up on Medium as well. This will help to pull in organic traffic to your list.
All right, that’s 3 free and simple strategies to get going with your warm organic list. I’ll be back in the next post to build upon these strategies with another passive tactic.
For now though, take action on these and get some people on that list!
Before you go, click here to check out this platform I’ve been using that will help you build your list and establish your brand. Definitely worth checking out.
Just take action.
