Okay, let’s just admit something. My previous post was a lot. I gave you quite a bit to do. I can own that. BUT…
Here’s the thing.
Sometimes that’s just the way it goes when you want to set yourself up for success. If you want to get to where you are going, some days are just going to be a little harder. Just the way it is.
Now, onto the next thing…
DAY 5 TASK: WRITING YOUR FIRST AUTORESPONDER SEQUENCE
Before we get into the writing stuff, let’s take care of something important real quick. That cheat sheet that you created as a PDF…
…I want you to do something with it now. When I told you to create a Gmail account way back in the beginning of this challenge, what you need to understand is that every Gmail account gets 15 gigs of free storage in a Google Drive account. So you automatically have a Google Drive with 15 gigs of storage with your Gmail. It’s 100% free.
This is free online cloud-based storage through Google.
I want you to upload your PDF cheat sheet to your “Google Drive” account. Once there, I want you to change the share permissions on the file from “restricted” to “anyone with the link.”
You’ll get a URL. Copy and paste that into a simple notepad document for later use. This URL will take someone to your free PDF cheat sheet.
We’ll come back to that, but for now…
Let’s get into writing some emails for your warm, organic list.
You are going to write 5 emails, and these emails you are going to schedule to go out automatically, one email a day, to everyone who signs up for your free cheat sheet. The length of the emails doesn’t matter. It is about impact with email marketing, not email length. These emails are strategic.
EM1 – The Welcome Email – This first email will be the “Welcome to the Newsletter” email. In this email, you want to welcome them to your online businesses newsletter and the community.
You then want to give them that link to your free cheat sheet you just stored on your Google Drive.
Then, you want to let them know that you will be back tomorrow with a really important message for them. After that, you want to ask them a question. Ask them what they think is the hardest part about trying to be successful at [whatever your niche is.]
This simple email is going to not only deliver what you promised, but it’s also going to build rapport and tease the next email a little bit. In addition, it is creating an open loop in the form of that question. You will continue to get feedback from new subscribers as they join your list.
EM2 – Origin Story – In this next email, what you want to do is talk about how you came into your niche. How did you go from working a normal job to starting this online business? How did you get into the niche that you are in? Tell that story in a few paragraphs. Just tell it in your own words. You don’t need to be a great writer at all.
As you tell your origin story, remember that no matter how boring that you think your story might be, it doesn’t matter. People are interested in how you came to be involved in this niche they care about.
Towards the end of this email, be sure to let them know that you are super interested in how they got into [whatever your niche is] and to reply back to this email and let you know.
This email is largely rapport-building, and it created another open loop for feedback with your list in the form of that invitation to tell you about their story.
EM3 – Actionable – In this email, go back to your research of the niche you are in. Consider another problem people have in that niche. Use this email to talk about some simple solutions for that problem. Again, this doesn’t need to be long, and it definitely doesn’t need to be in-depth. Sometimes, just simply describing a 5 to 7 bullet point strategy that you were learning about from some YouTube video is great.
“Hey guys, last week I saw a great video about driving traffic to blogs and took some notes as I was watching. I wanted to share one of the strategies with you today…”
EM4 – Actionable – In this email, you are going to give some more actionable content just like yesterday. It could be a personal experience. It could be something that you read or watched that would be valuable and helpful to people in your niche. But the main point here is to provide content that your readers can take action on.
EM5 – What’s next? – All right, this is the last email in the 5 email sequence. What I want you to do here is briefly talk about the original cheat sheet that you created and gave everyone on this list.
Let them know that you want to create some more simple and helpful cheat sheets like that, and possibly even a more in-depth training at some point.
What you want to know from them, though, is what they would like to see you create something on. What do they think would be the most helpful to them?
This last email is going to yet again create an open loop for feedback.
Okay, so that’s 5 emails. It’s a sequence.
What I want you to do now is upload these emails to your autoresponder list for warm organic leads. These should be set to go out one email a day. They get the first email as soon as they opt-in.
Later, we will come back and add a little something to these emails, but for now, they are good the way they are.
Yikes, that was a long day, right? But guess what…you are done now. That’s enough for one day.
In the next post, we are moving onwards and upwards. I want to show you how to get some people signed up for your new newsletter. Until then, take care and remember to take action. Get this stuff done!
Before you go, click here to check out this platform I’ve been using that will help you build your list and establish your brand. Definitely worth checking out.
Just take action.
